State of Sales Enablement Report 2023

State of Sales Enablement Report 2023

In today’s difficult sales environment, businesses are eager to drive consistent sales productivity and predictable revenue, and sellers are facing pressure to consistently deliver. The ninth annual State of Sales Enablement Report surveyed more than 200 sales and enablement professionals to highlight how organisations can deliver consistent sales productivity through sales enablement. In this report, learn how to:

  • Accelerate Sales Velocity by Enhancing Rep and Buyer Confidence: By providing contextual guidance for specific selling scenarios and enabling buyers with the most relevant resources, enablement can ensure reps are well equipped to meet the needs of today’s buyers and expedite sales cycles.
  • Drive Consistent Rep Performance by Reinforcing Key Sales Behaviours: Ongoing, data-driven training and coaching can help managers understand the winning behaviours to coach to and help reps feel empowered to improve their performance.
  • Improve Sales Productivity With Data-driven Enablement: By surfacing insights that highlight effective enablement strategies, organisations can foster better alignment across go-to-market teams on the activities that impact business results.

Download the report today to learn how sales enablement can apply more rigour to its efforts to accelerate sales productivity and operationalise consistent business growth.

Related Resources

Highspot vs. Seismic: G2 Crowd Product Comparison
Enablement Strategy
Highspot vs. Seismic: G2 Crowd Product Comparison
Get started with your sales enablement comparison process by reviewing this Highspot vs. Seismic report, which is based on user reviews from G2 Crowd.
Webinar: The Modern Revenue Tech Stack
Enablement Strategy
Webinar: The Modern Revenue Tech Stack
Watch this webinar to learn how industry experts address common pain points and delve into the power of a modern revenue tech stack in overcoming these challenges.
Sales Playbook Blueprint to Unleash Sales Productivity
Enablement Strategy
Sales Playbook Blueprint to Unleash Sales Productivity
Learn how to build an effective sales playbook, measure and drive sales playbook adoption, and optimise sales performance.